MODERN MINI'S STORY

About Us | About Our Brands

Hi, and thanks for visiting Modern Mini

My name is Sofia and I am a mum of two busy boys Aydin and Elijah. With a retail and fashion background, we are based in Wellington New Zealand.

That brings me to the inspiration behind Modern Mini. My boys.
I often get asked where I source my boys clothing from so I came up with the idea of Modern Mini. It’s a platform where I could hand pick some of my favourite brands and make it easy and accessible for parents like myself who love shopping online- (because it’s way more easier) and dressing their ‘minis’ in the latest clothing trends.
Most of the brands we stock are small business designed by mum’s like myself who have a passion for fashion.

Enjoy shopping. xx

THE BRANDS

Alphabet Soup is a super-cool kids streetwear label from the Melbourne-based crew, Lush Productions.

Lush Productions is one of Australia’s leading distributors & licensees proudly representing some of the most recognised brands in the skate, surf and streetwear markets. Lush has been supplying fresh and edgy clothing to stores around Australia and New Zealand for over 15 years.

A few years back, the guys at Lush recognised that there were many young parents in their industry ( including themselves ) looking for cool clothing for their kids. So they decided to start their own label for kids, with the same edgy skate and surf feel. Alphabet Soup was launched in Winter 2011 and has steadily grown since then. Designed for kids aged 1-12 years, Alphabet Soup takes direct influence from music, action sports and popular street culture. The range is an eclectic product mix with one thing in common – kids of all ages will want to wear it.

In fact, the motto behind Alphabet Soup is this… “We just make what kids want”.

No gimmicks, no fuss!

All of the crew at Alphabet Soup HQ are a pack of misfits that act like big kids and just love what they do!

“What we would wear if we were kids?”

Designed in Melbourne, Australia by Nick and Amy, Minti takes kids clothing to the next level of cool. Lots of fun quirky and clever designed pieces. Something you cannot go past is the quality and comfort.

Bobby G Baby Wear started up in December 2015, we are located in Sydney, Australia. We are a brand that creates simple, minimal designs for your little loves; it consists of muted tones and modern prints.

Mini basic is all about modern classic design with outstanding quality, from the UK to us. Basic pieces that are a must for every minis wardrobe.

Mix n match or simply just wear them alone, we’re totally in love with this brand and so glad to be able to bring it to you.

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